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Shaping the Future of Greater Lincolnshire: A Data-Driven Approach to Vision Development

Within the context of Greater Lincolnshire, encompassing nine borough and district councils, there was a need for a shared vision and supporting narrative for the next 30 years. Impera, in collaboration with Inner Circle Consulting and PA Consulting, undertook the challenge to develop a social outcome tool at the borough and district ward level. The primary aim was to create a shared purpose, accountability, and assurance with a delivery plan across leaders and chief executives.


The objectives were:​

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1.Build a social outcome tool at a borough and district ward level, incorporating relevant outcome datasets.

2. Develop data-driven personas to tell stories about the lived experience of Lincolnshire's residents.

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Impera addressed the challenges through a comprehensive approach:

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  1. Social outcome tool: Developed a robust social outcome tool used for vision development, providing insights at the borough and district ward level.

  2. Data driven workshops: Conducted data-driven workshops to engage stakeholders and collaboratively shape the vision for Greater Lincolnshire

  3. Data driven personas: Created a set of data-driven personas to tell stories about residents' quality of life across Lincolnshire, adding a human touch to the data.

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Organizational impact:

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  • Supported the development of an Economic Strategy and Vision document alongside consortium partners, councils, and key stakeholders.

  • Aligned policy in key areas and shifted focus towards highlighting what is great in Lincolnshire

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Impact on society: 

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The final products of the assignment played a crucial role in supporting a devolution deal, as evidenced by the Government's announcement of the Greater Lincolnshire devolution proposal.

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Impera's collaboration with Inner Circle Consulting and PA Consulting resulted in a data-driven approach to vision development for Greater Lincolnshire. By creating a social outcome tool and data-driven personas, the project not only influenced organizational strategies but also contributed to a devolution proposal, showcasing the tangible impact of data storytelling on shaping the future of a region.

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Lincolnshire and Impera
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